Certified Management Professional in Brand Management and Communication
Certified Management Professional in Brand Management and Communication
Brand management plays a pivotal role in marketing and advertising that involves a balance between marketing strategy, overall business strategy and emotion. A strong brand can have a significant impact on consumer purchasing decision by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long‐term profitability of products and Services. Therefore, it is important to develop a better understanding of how these brands are critically developed and managed to attract potential customers. This program will equip learners to develop brand strategy using the right metrics for effective implementation of your product and brand strategy. Enroll Now₹ 10000 ₹12000 Save 17%
Accreditation
Overview
Brand management plays a pivotal role in marketing and advertising that involves a balance between marketing strategy, overall business strategy and emotion. A strong brand can have a significant impact on consumer purchasing decision by communicating the value of and providing differentiation for products and services. Effective brand management is critical to maintaining the long‐term profitability of products and Services. Therefore, it is important to develop a better understanding of how these brands are critically developed and managed to attract potential customers. This program will equip learners to develop brand strategy using the right metrics for effective implementation of your product and brand strategy.
Pre-Requisites
Candidates must be pursuing graduation (BBA, B.Com, BCA, BSc etc.)
Curriculum
Modules
Module I-Introduction to Brand Management
Module II-Brand Image, Brand Identity and Brand Equity
Module III-Introduction to Integrated Marketing Communication Mix (IMC)
Module IV-Brand Communication
Modules
Module I: Brand Architecture
Module II: Brand Positioning and Re-Positioning
Module III: Brand Personality, Extension and Hierarchy
Module IV: Digital Branding Strategy
Modules
Module I: Brand Portfolio Management
Module II: Brand Performance Management
Module III: Ethical Branding
Module IV: Luxury Brand Management
Career Opportunities
Brand Manager
Management Consultant
Business Development Manager
Product Manager
Business Development Advisor
Marketing Researcher
Brand Marketing Specialist
Communications Manager
Digital Marketing Specialist
Brand Consultant
Brand Analyst
Client Service Manager
Brand Experience manager
Who Should Attend
Candidates must be pursuing graduation (BBA, B.Com, BCA, BSc etc.) Professionals seeking careers in branding
Course Instructor(s)
Ms Geetanjali P
Inurture Education
Ms Geetanjali P is a strategic academic Leader with 10 years of unmatched professional experience at various industry-academia. She has variety of diverse managerial skills. With BE and MBA - HRM and Marketing and is presently pursuing PhD in Management. She is currently working as Lead- Program Design and Construct at iNurture Education Solutions Private Limited. She comes with total 11 years of experience, 6 years+ experience in academic as HOD and Assistant Professor and 4 years of Corporate experience. She has published research papers in Scopus and ABDC indexed Journals and also presented papers at various conferences. Her area of research is Business Leadership, Rural Entrepreneurship and Change Management. She has guided more than 50 students on various projects and also submitted research proposal to various Government Bodies. She is also SME in HRM, Change Management Entrepreneurship, and Innovation. An expert in pedagogy and Curriculum Development & Delivery based on Outcome based pedagogy in line with Blooms Taxonomy.
Career Path
Career Path
Fresher
Salary Range
- Business Development Associate
- Executive - Digital Product Finance
- Analyst- Investment Banking
- Lead Analyst, Credit Service
- Senior Executive - Digital Products Finance
- Executive Manager - Finance
- Relationship Manager
- Associate Finance Processes
- Investment banking Operation Analyst
- Risk and Compliance Manager
- Financial Planner
- Lead Financial Reporting Analyst
- Investment banking Operation Analyst
Mid-Management Level
Salary Range
Rs. 7,00,000 - Rs. 10,00,000
- Manager - Digital Products Finance
- Senior Relationship Manager
- Branch Manager
- Institutional Equity Sales Manager
- Senior Area Manager - Digital Product Finance
- Cluster Manager - Digital Product Finances
- Digital Specialists
- Branch Sales Manager
- Finance Digital Transformation Analyst
- Digital Analyst
- Senior Financial Analyst
- Analyst Risk Management
- Financial Planning Analyst
- Controlling and Planning Analyst
- Financial Analyst
- Senior Analyst- Finance Process
- Operations Team Leader
Leadership Roles
Salary Range
Rs. 12,00,000 - Rs. 18,00,000
- Zonal Manager
- VP - Digital Transformation
- Chief Digital Officer
- Chief Risk Officer
- Chief Financial Officer
- Key Accounts Manager
- VP - Finance Process
- VP - Operations
Career Program
MBA, CA, CS, PGDBM, MCom, MFM, MMS, CFA, Certified Management Accountant, ACCA, Certified Financial Planner, Digital Marketing, Entrepreneurship
Job Opporturnity
Financial Analyst Investment Banker Chief Financial Officer Risk Managers Venture Capital Analyst Portfolio ManagerStudent Journey
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