Certificate in Persuasion and Salesmanship

Course Objectives

  • Describe Principles and applications of Persuasion in Advertisements
  • Identify Persuasion techniques in Advertisements
  • Enumerate the concept of Salesmanship
  • Assess the role and strategies to build strong customer relationships
  • Analyse steps in designing effective Ad Campaign

Learning Outcomes

  • Examine the scope and role of Persuasion
  • Distinguish between different Persuasion techniques in Advertisements
  • Summarise the concept of Salesmanship
  • Measure strategic issues in building strong customer relationship
  • Examine the design and implementation of effective Ad Campaign

Who Should Attend?

  • Any Graduate
  • MBA Marketing
  • Sales & Marketing Professionals

Learning Access

  • Handbooks
  • Lecture Slides
  • Videos
  • Quizzes

Course Duration

12 Weeks / 40 Hours


Exam Duration

90 Minutes

Number of Questions


Total Marks


Types of Questions

Multiple Choice Questions

Pass Percentage

50% (min)

Exam Pattern



After completing this course and successfully passing the certification examination, the student will be awarded the    “Certificate in Persuasion and Salesmanship” certification.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'

  • Principles And Framework Of Persuasion

    Concept, Components, Scope, Uses of Persuasion in Ads, principles of persuasion

  • Persuasion Tactics

    Persuasion Techniques in Advertisements, Persuasion techniques in selling

  • Introduction To Salesmanship

    Concept, Types & Benefits

  • Experiential Marketing & Relationship marketing

    Introduction, Importance, Implementation, Examples, Strategies to build a strong customer relationship      

  • Ideas In Advertising

    IMC- Meaning, Components, Media Selection, Creativity in Ads

  • 40 hours of high-quality eLearning
  • 12 Hrs Face to face delivery
  • High Student Engagement Platform - KRACKiN
  • Student e-Portfolio
  • Project/Case studies
  • Hands-on exercises
  • End module assessments
  • Dedicated Learning Advisors for training
  • 24x7 Online LMS

After the successful completion of this course, applicants can look for opportunities as:

  • Area Sales Manager
  • Territory Sales Manager
  • Regional Sales Manager
  • Business Development Manager
  • Branch Manager
  • Area Sales Officer
  • Area Sales Executive
  • Executive Sales & Marketing

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