Certificate in Digital Marketing: Consumer Insights

Course Objectives

  • Prioritise different goals for the organisation, customers and products and services
  • Recognise the different social media communication styles that apply to different audiences
  • Provide benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across websites.

Learning Outcomes

  • Configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +
  • Understand how to implement appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms
  • Gain insight on emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices
  • Measure, monitor and optimise digital marketing activities

Who Should Attend?

Any Graduate/Undergraduate

Learning Access

  • Handbooks
  • Lecture Slides
  • Videos
  • Quizzes

Course Duration

12 Weeks / 40 Hours


Exam Duration

90 Minutes

Number of Questions


Total Marks


Types of Questions

Multiple Choice Questions

Pass Percentage

50% (min)

Exam Pattern




After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing - Consumer Insights” certification.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'

Module I - Introduction to Digital Marketing

Module II - Understanding Content Marketing and Building Content Strategy

Module III - Content Creation and its Effective Promotion

Module IV - Consumer Generated Content: Definitions and Consumer Motivations

Module V - Benefits of Consumer Generated Content for Brands

  • 40 hours of high-quality eLearning
  • 12 Hrs Face to face delivery
  • High Student Engagement Platform - KRACKiN
  • Student e-Portfolio
  • Project/Case studies
  • Hands-on exercises
  • End module assessments
  • Dedicated Learning Advisors for training
  • 24x7 Online LMS

After the successful completion of this course, applicants can look for opportunities as:

  • Online Marketing Manager
  • Marketing Campaign Manager
  • Internet Marketing Consultant
  • Web Marketing Advisor
  • Internet Marketing Specialist
  • Web Marketing Analyst
  • Online Marketing Executive

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