Certificate in Digital Marketing: Optimisation and Campaigning

Course Objectives

  • Introduce to the concepts of Digital Marketing
  • Demonstrate enhancing web position through SEO and PPC
  • Explore management of effective Ad campaign
  • Deliver effective email campaign

Learning Outcomes

  • Gain knowledge on basic concepts of digital marketing
  • Understand the importance of content updates
  • Applying appropriate meta-tags in order to drive site optimisation
  • Perform a range of off-page optimisation activities to improve site ranking and positioning
  • Monitor and manage SEO activity by setting a baseline

Who Should Attend?

  • Any Graduate/Undergraduate
  • Management Students
  • Marketing Professionals
  • Web Marketers

Learning Access

  • Handbooks
  • Lecture Slides
  • Videos
  • Quizzes

Course Duration

12 Weeks / 40 Hours



Exam Duration

90 Minutes

Number of Questions


Total Marks


Types of Questions

Multiple Choice Questions

Pass Percentage

50% (min)

Exam Pattern



After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing: Optimisation and Campaigning” certification.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.

Module 1: Search Engine Optimisation

Module 2: Pay Per Click

Module 3: Digital Display Advertising

Module 4: Social Media Marketing

Module 5: Email Marketing

  • 40 hours of high-quality eLearning
  • 12 Hrs Face to face delivery
  • High Student Engagement Platform - KRACKiN
  • Student e-Portfolio
  • Project/Case studies
  • Hands-on exercises
  • End module assessments
  • Dedicated Learning Advisors for training
  • 24x7 Online LMS

After the successful completion of this course, applicants can look for opportunities as:

  • Online Marketing Manager
  • Social Media Manager
  • Digital Marketing Consultant
  • Web Marketing Advisor
  • Internet Marketing Specialist
  • Web Marketing Analyst
  • Digital Marketing Executive

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