Fundamentals of Insurance and Risk Management

Certificate in Digital Marketing: Dynamics of Digital Strategies


Course Objectives

  • Prepare and maintain a budget in digital marketing strategy
  • Practise digital marketing techniques that are budget-friendly
  • Gain insight of paid channels that can employ in digital marketing strategy in order to improve profile
  • Have right mix of personnel in your organisation


Learning Outcomes

  • Implement and integrate digital communications into organisation
  • Observe range of standards necessary to operate safely and securely in digital communications
  • Insight on statistics related to local, national and global internet penetration
  • Situation analysis, a formal information gathering process and setting up of clear objectives on digital planning and strategy


Who Should Attend?

  • Any Graduate
  • Marketing Professionals
  • Digital Media Professionals
  • Manager/Project Manager-Internet Marketing
  • Online Campaign Professionals


Learning Access

  • Handbooks
  • Lecture Slides
  • Videos
  • Quizzes

 

Course Duration

12 Weeks / 40 Hours

 

Examination

Exam Duration

90 Minutes

Number of Questions

45

Total Marks

100

Types of Questions

Multiple Choice Questions

Pass Percentage

50% (min)

Exam Pattern

Online

 

Certification

After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing - Dynamics of Digital Strategies” certification.


If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.


Module I - Understanding Gamification-Principles and Techniques

Module II - Enterprise Gamification and Consumer Behaviour

Module III - Strategy for Future of Media

Module IV - Paradigm Shift: Advertising, Media and Distribution

Module V - Digital Campaigns: Mechanics and Measurement


  • 40 hours of high-quality eLearning
  • 12 Hrs Face to face delivery
  • High Student Engagement Platform - KRACKiN
  • Student e-Portfolio
  • Project/Case studies
  • Hands-on exercises
  • End module assessments
  • Dedicated Learning Advisors for training
  • 24x7 Online LMS

After the successful completion of this course, applicants can look for opportunities as:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers


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