Introduction to Digital Marketing
This module will interactively teach to connect with people, influence their behaviour, and hopefully, see better business results by understanding the basic human needs and human behaviour.
Getting More out of a PDF
"Many people think a PDF is JUST a PDF. You look at it, print it, sometimes fill out a form, email it and done. Nothing else. This tutorial will show you otherwise. You can edit a PDF, add text, add images, copy items, add more pages to a PDF, crop pages, export the entire PDF into a Word document or a PPT presentation, take a web page and convert it into a PDF with active link... and that is just a few of the things that will be covered. Get ready to unleash the power of a PDF in this effective video on how to take your PDFs way beyond what you ever thought possible. Software Used: Adobe Acrobat Pro DC"
Digital and Social Media Strategies
This course defines the digital and social strategy, how to market your business effectively using social media and where to invest your time and efforts wisely.
How to Improve Your SEO
SEO, or search engine optimization, is one of the most effective tools for identifying and connecting with new clients — but it only works if you know how to do it. Gary Hughes will share his experience and years in IT and photography to bring it all together for you. In this class, you’ll learn how to build an SEO strategy by choosing the right keywords, optimizing your website and building relevant links to drive traffic to your site.
Selling On Social: A Complete Guide
"Sell to your customers where they already spend their time – on social media! All of the major platforms are introducing ways to buy in-stream, but few businesses take advantage of these cutting edge features. Find out how you can reach your target market and move more product in Selling On Social: A Complete Guide with Mei Pak. Mei is a veteran maker, artist, and designer and in this class, she’ll share her step-by-step framework for mapping out and executing a social sales campaign. You’ll learn: The right way to get your fans ready for a sale How to create buzz and promote your sales event Product photography and graphic design basics What to do on the actual sale day and how to follow up Mei will show you a variety of super simple ways to sell directly on social media (even if you don’t have a huge fan base or e-commerce website). If you sell clothes, accessories, jewelry, gifts, art, or even food – Selling On Social: A Complete Guide will show you how to turn your fans and followers into loyal, paying customers."
Growing Your Audience on Instagram
"The power and reach of Instagram is undeniable. Entirely new careers have emerged as a result of it. Being a career ""Instagrammer"" isn't a calling that everyone has, but there's no disputing the career advantages that come with having a substantial following, particularly if you're a photographer. Join Pei Ketron, photographer and well-known Instagrammer as she teaches you how to stand out from the crowd. You’ll learn about: Instagram best practices Strategies for growth Maximizing Instagram's features Creating powerful visual content Instagram is a great platform for creative growth, networking, and expanding your potential client base. This class will help you maximize your impact in this growing online world."
"In this course, you'll learn what email marketing is, the evolution of email as a marketing tool and the various types of email marketing campaigns. You'll be introduced to a range of email marketing tools and learn what metrics to look at when measuring the success of your email marketing campaigns."
Developing a Workplace Social Media Policy
"Employees everywhere are visiting social media networking sites more than ever. The bigger issue for employers, however, is how social media use impacts productivity and message control. What are companies doing about it? Many are taking a reactive stance by blocking social media altogether, or waiting for employees to “slip up” online, then jumping in with disciplinary action. The problem with this approach is that by the time the organization learns about the situation, the damage has often been done. A better solution is to create a social media policy so employees know what to expect. “With social media, it’s all one big grey area unless you have written guidelines in place."
Social Media Marketing Techniques
Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Our digital and social media strategist explains the key terms and definitions—everything from SEO to hashtags—and tells you how to start finding your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He also talks about what content to publish where and the tools you need to measure the success of your efforts.
Connect With Your Customers on Social Media
"The prospect of having to find time to maintain your social media accounts and continuously create content can be overwhelming for some creative entrepreneurs. Deciding what to post and how to engage your audience can paralyze you before you even begin. Connecting with Your Customers on Social Media with Erin Dollar will give you all the tools needed to create an authentic social media presence so you don’t miss out on the opportunity to open your business to a new base of customers. Incorporating social media into your business doesn’t have to be an all-consuming experience. Join Erin Dollar for this class, and you’ll learn: How to create a visual story on Instagram and Pinterest Content creation strategies that use your design process Ideas for memorable promotional posts that build your brand online Proven techniques for enhancing your Pinterest boards and Instagram posts Follow Erin behind the scenes of her own business Cotton and Flax, where you’ll learn actionable tips and tricks that allow you to stay engaged on multiple social channels, without losing time to run the rest of your business. Take it from her: learning to use social media in an engaging and effective way is a must-have skill for any budding entrepreneur - and it can actually be fun! Take the first step in gaining long-time and repeat customers and catapult your business with to the next level with stand-out social media. "
Understanding Viral Content
"It’s the Holy Grail for anyone who’s active on social media: going viral. We all want our posts, photos, and videos to grab the attention of a wide swath of the internet so we can achieve our personal and professional goals, but how do you make that happen? Veteran digital media producer Daysha Veronica (Edewi) will give you the tools to distribute your content effectively. In this class, you’ll learn how to: In this class, you’ll learn how to: Understand audience behavior and attitudes so you can design content that gets noticed. Differentiate between the various social media platforms and what works best for each. Evaluate your posts and define the metrics of success. Getting your online content to reach the masses isn’t easy, but this class will give you the tools you need to better understand the social media ecosystem and design content that’s poised to make a splash."
Instagram for Business
Instagram is the preferred app for teens and young adults and can be used as a free marketing tool that is used by 500 million people every day. This course has been carefully created by social media expert, Latasha James, who has worked with Fortune 500 companies as well as startups and specializes helping businesses double their income. Let Latasha show you how to unlock this powerful and fun social media tool.
Facebook Marketing Essentials
"Whether you own a business or want to be a digital marketing manager, follow the steps in our Facebook Marketing Essentials video course to get the maximum impact from the largest social media platform in the world. Facebook can be used as a free marketing tool and is used by 1.66 billion people every day, that’s too big to ignore. This course has been carefully created by social media expert, Latasha James, who has worked with Fortune 500 companies as well as startups and specializes helping businesses double their income."
"Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. What you will learn The Instructor walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, he shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics."
"Content marketing strategy can create an enduring relationship with your audience. Our expert marketing consultant explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact. What is content marketing? Creating a content strategy Selecting the right type of content Producing content Tips for successful storytelling Promoting with owned and shared media Promoting with earned and paid media Innovating with content Conveying thought leadership with content"